These are not just random statistics - don’t we all feel that the further you go down the search pages, the less relevant the content gets to your search query? Chances are your customers feel the same.Īlso, Google changes in 2020 indicate that the algorithm is now paying close attention to user-generated content (like reviews) when it comes to picking up signals for ranking.

3 out of 4 people never scroll past the first page of results. Google reviews improve your search rankings: Another great way to make sure that you are the go-to business for a search query is to be high up on the search rankings.I mean, who hasn’t said: “I’m going to Google that”? I know I say it 10 times a day. So much so that the words “Google” and “search” are used as synonyms. Reviews are social proof that your service is outstanding and when it comes to search engines, Google has the most credibility. If we aren’t asking each other for recommendations, who are we asking? We are asking the trusty ol’ world wide web. Reviews are social proof: This ties in with the previous point about recommendations.According to the Spiegel Research Center, displaying reviews increases conversion by a stunning 270%. Consumers are wary of businesses with no reviews and are most likely to choose a business with a high star rating and a healthy number of reviews. Heck, I don’t even know who my neighbors are. The days of asking your neighbor for a recommendation are long gone. Almost 91% of millennials (your customers and a group of people who like to spend money) trust online reviews as much as recommendations from friends and family.

Reviews impact decisions: It’s basic consumer behavior to check reviews on Google before making a purchasing decision.

Google Reviews – A no-nonsense guideĭownload Now Here are our top three reasons why Google reviews are so important:

Right? That’s totally understandable, and Google reviews go a long way in helping you achieve this. Your business is your baby and you want everyone to know about, purchase and love your product or service. Before we dive in, let’s take a second to understand why Google reviews are important.

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